What is your company's planned approach to cost optimization in the next five years? (Select one)
Invest in artificial intelligence (AI)
Product rationalization / portfolio optimization
Automation
(i.e., elimination of manual work through bots and robotics)
Rethink manufacturing strategy
Rethink supplier strategy
*Note: Showing top 6 choices out of 11 options.
Q: What is your company’s planned approach to cost optimization in the next 5 years? (Select all that apply.)
Base: 207
Source: PwC CPG Executive Survey 2025
From cost control to growth engine: AI’s role is just beginning to evolve
Reconfigure organizational structure
58%
55%
53%
52%
48%
44%
Invest in artificial intelligence (AI)
Product rationalization / portfolio optimization
Automation (i.e., elimination of manual work through bots and robotics)
Rethink manufacturing strategy
Rethink supplier strategy
Reconfigure organizational structure
