Where will growth come from at your company?
(Select one)
New product innovation
Operational efficiency and cost management
Increase penetration in current categories and markets
Pricing and margin improvements
Expansion into new categories
*Note: Showing 6 choices out of 11 options.
Q: Which of the following factors will be the key drivers of growth for your company in the next 5 years? (Rank top 3.)
Base: 207
Source: PwC CPG Executive Survey 2025
Most CPG companies are investing in product innovation and operational efficiency — but are they building for tomorrow?
Mergers and acquisitions
23%
Mergers and acquisitions
35%
Expansion into new categories
38%
Pricing and margin improvements
39%
Increase penetration in current categories and markets
42%
Operational efficiency and cost management
53%
New product innovation